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Dynamic e-mail marketing content revealing various items to various subscribersPredictive suggestions suggesting products before consumers searchAutomated campaigns triggered by specific behavioral signalsReal-time budget allocation to the best-performing creative and audiencesThe structure requires robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The reward showed up quickly: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, outshining normal project norms.
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