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Dynamic e-mail marketing material revealing various products to various subscribersPredictive recommendations suggesting items before consumers searchAutomated projects set off by specific behavioral signalsReal-time budget plan allowance to the best-performing innovative and audiencesThe foundation needs robust first-party data collection. Mamaearth ran CTV projects on Disney+Hotstar for its Ubtan Face Wash. The benefit revealed up fast: brand awareness and favorability climbed around 9%, and purchase intent jumped nearly 19%, surpassing typical campaign norms.
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